Amazon now sending out free samples to users based on their buying habits - BGR Bgr.com - Wed 9 Jan 01:38 GMT
Amazon’s latest advertising push should surprise and delight consumers, if it doesn’t terrify them first. Axios reported on Tuesday that the online retailer quietly kicked off a pilot p…
Axios reported on Tuesday that the online retailer quietly kicked off a pilot program recently that lets brands pay to send free samples to Amazon users.
Axios also cited multiple tweets from Amazon users who received samples as early as August of 2018, indicating that Amazon has been testing the program in some capacity for quite a while.
“Amazon helps you discover products you might love by sending you FREE samples from new and established brands,” reads the description of the pilot program on Amazon.com.
Some of the products Amazon lists as being eligible for free samples include dog food, groceries, beauty products and health supplements.
It’s easy to see why brands would pay to be a part of this program, especially if they are able to convince shoppers to go with their dog food or coffee over a brand they have been loyal to when shopping on Amazon in the past.