Chobani looks beyond yogurt with its first plant-based product - CNN CNN - Wed 9 Jan 15:59 GMT
Chobani's first-ever non-dairy Chobani retail product hits shelves on Wednesday.
The products are spread across three new lines: A lower-sugar alternative to its flagship Greek yogurts, Gimmies for kids and its first-ever non-dairy Chobani retail product, which hits shelves on Wednesday.
You may find Chobani's new product in the yogurt aisle, but you won't see "yogurt" on any of the packages.
The company said that the coconut-based products contain about 25% less sugar than other plant-based yogurt alternatives.
Mintel notes that non-dairy yogurt sales are growing, as are consumer interest and product development.
Chobani's competitors use "yogurt" and "milk" to help customers understand the products.