Amazon brought its cashier-less Amazon Go store concept to New York City on Tuesday, with a twist—this Go store accepts cash.
It is the 12th Amazon Go store in the U.S., the first in New York, and the first to accept cash.
And Amazon plans to start accepting cash at all the other Go stores too.
Amazon’s quick shift to take cash at stores where the whole point was speed and lack of friction is Exhibit A in its broader approach to brick-and-mortar: the company is experimenting and iterating, quickly adapting and willing to change its strategy.
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