Kroger hopes Redmond QFC pilot with Microsoft will make it ‘retailer of the future’ - The Seattle Times
Seattletimes.com - Tue 8 Jan 05:39 GMT

Kroger hopes Redmond QFC pilot with Microsoft will make it ‘retailer of the future’ - The Seattle Times

Something like a grocery version of Pokemon Go, “guided shopping” is one of several apps Kroger and Microsoft are piloting as part of a much larger digital initiative by Kroger, the nation's second-largest supermarket chain.

  Something like a grocery version of Pokemon Go, “guided shopping” is one of several apps Kroger and Microsoft are piloting as part of a much larger digital initiative by Kroger, the nation's second-largest supermarket chain.

  Stephens, manager of technology for Kroger, is standing in the cereal aisle of the Kroger-owned QFC in Redmond, where the supermarket giant and tech powerhouse Microsoft are testing out something called “guided shopping.”

  Something like a grocery version of Pokemon Go, “guided shopping” is one of several apps Kroger and Microsoft are piloting in a bid to dramatically reduce customers’ shopping time.

  It’s part of a much larger digital initiative by Kroger, the nation’s second-largest supermarket chain,  to personalize the grocery-shopping experience and give customers more reasons to visit a physical supermarket in the era when brick-and-mortar grocery stores seem like an old-fashioned proposition with declining appeal.

  Only time will tell whether Kroger’s initiative will allow the store to secure a piece of the rapidly changing grocery market by persuading customers to shop in new ways.