Microsoft is helping America’s largest grocery chain fight off Amazon - The Verge
The Verge - Tue 8 Jan 13:24 GMT

Microsoft is helping America’s largest grocery chain fight off Amazon - The Verge

Kroger has partnered with Microsoft to create a pair of hi-tech grocery stores. The stores are filled with digital shelf labels and image recognition cameras, and aim to create a retail environment that’s easier for both customers and retail employees to navi…

  The stores, which are located in Washington and Ohio, are filled with digital shelf labels and image recognition cameras, and aim to create a retail environment that’s easier for both customers and retail employees to navigate.

  Kroger’s prototype stores aren’t nearly as advanced as the cashierless Amazon Go experience, but they’re a lot more hi-tech than the company’s other 2,800 retail food stores.

  Using either an app, or one of Kroger’s existing “Scan, Bag, Go” terminals, customers are directed around a store to find the items on their shopping list.

  The signage will flash to show them which items need to be collected for Kroger’s curbside deliveries, and Bloomberg notes that there are image recognition cameras implanted in the ceilings of the stores to monitor for when shelf stock is running low.

  Image: Microsoft The two prototype stores are located in Monroe, Ohio and Redmond, Washington, close to the headquarters of Kroger and Microsoft, respectively.