Retailers are slashing iPhone prices across China as consumers say the phones aren't worth the cost - CNBC
CNBC - Fri 11 Jan 10:51 GMT

Retailers are slashing iPhone prices across China as consumers say the phones aren't worth the cost - CNBC

Apple's latest iPhone models have been selling poorly in China because they're priced too high and they lack exciting features compared to local rivals like Huawei, experts said.

  Apple's latest iPhone models are facing huge discounts in China as retailers try to sell the struggling devices.

  That comes as the top-of-the-line Apple smartphones have posted poor China sales on what experts say are too-high prices for the world's largest smartphone market and a lack of innovative features compared to local competitors like Huawei.

  One of the most recent iPhone cost cuts in the country came from Suning, a large Chinese retailer, which changed the price of the 128GB version of the iPhone XR from 6,999 yuan ($1,036) to 5,799 yuan ($858) — a 1,200 yuan ($178) discount.

  One seller had a 256GB version of the iPhone XS Max, Apple's most premium device, for 9,699 yuan ($1,436), way below the U.S. firm's official selling price of 10,999 yuan ($1,628) for that smartphone.

  Sunion, an Apple re-seller, was advertising 700 yuan off for both the 128GB and 256GB versions of the iPhone XR.